The brief was to develop an identitiy for a ‘Sky Sale’ asset that could be adapted to work for different ‘sales’ throughout the year, across different Sky products, including Sky Mobile.

Using the chosen ‘stamp’ identity, I designed and produced press ads and a door drop for the Sky Mobile New Year Sale.

The uplifting sunrise and network lines were designed to showcase the products, emulate a new start for the New Year, give stand out and help to draw attention to the offers.