The brief was to create 2 phase campaign utilising Despicable Me 3 Film assets to bring to life the latest Sky Broadband offer. The campaign included press, posters, digital banners and email.

I was the creative lead responsible for the entire project from the initial brief through to supply.

Working closely with the clients both in the UK & ROI, client services, creative teams, design and production.

We developed a unique campaign idea that sat comfortably alongside the DM3 characters and had approval from Universal Studios.