The brief was to come up with a concept to bring the Sky Half Price Sale to life.
The idea needed to work for DRTV, press, posters, DM, digital banners, and email.

I was the creative lead overseeing the entire project from the intial brief,
working with planning, creative teams, the TV department, design & production.

As well as working closely with the clients in tissue sessions, response to brief presentations,
through to final supply,