The brief was to come up with a concept to launch Match of the Day magazine that would
work across TV, press, posters, DM, digital banners, plus any extension ideas.

The chosen concept was ‘Keepy Uppy’. We found a highly skilled freestyle footballer and
made him our hero character to work across the campaign. I also organised the shoots
(both film and stills) and produced the TV ad, as well as making all the artwork for print.

We also came up with the idea for an interactive ‘keepy uppy’ game for the MOTD magazine
website and had it built by a gaming developer.

The whole project was achieved within a £60k budget, including filming and
producing the TV ad, building the game and printing costs.